Privacy Policy

This privacy policy will explain how Latent Ltd (“we”, “our”, “us”, “Latent”) uses the personal data we collect from you when you use our website: https://www.latentconsulting.com/.

• What data do we collect?

• How do we collect your data?

• How will we use your data?

• How do we store your data?

• Marketing

• What are your data protection rights?

• What are cookies?

• How do we use cookies?

• What types of cookies do we use?

• How to manage your cookies

• Privacy policies of other websites

• Changes to our privacy policy

• How to contact us

• How to contact the appropriate authorities

What data do we collect?

We collect the following data:

• Personal identification information: name, email address, phone number, LinkedIn profile link, company name, job title

• Enquiry, meeting or correspondence details you share with us

• Marketing consent and communication preferences

• Cookies and Usage Data (see below)

How do we collect your data?

You directly provide us with most of the data we collect. We collect data and process data when you:

• Directly enquire about or engage with us about consultancy services, including through our website contact form

• Voluntarily complete a customer survey or provide feedback on website or via email.

• Use or view our website via your browser's cookies.

• When you contact us, book a call, or exchange business cards / contact details at an event or introduction

We may also receive your data indirectly from the following sources:

• Referrals or introductions from mutual contacts

• Publicly available business info, e.g. a LinkedIn profile or corporate website

How will we use your data?

Latent Ltd collects your data so that we can:

• Deliver personalised consultancy services

• Communicate with you as required for client/prospect relationship management

• Analyse website usage to improve our content and user experience.

• Meet our legal, accounting and regulatory obligations

How do we store your data?

Latent securely stores your data across the following systems: cookie and website interaction data is held in Squarespace (our website platform); website analytics data is held in Google Analytics; and other personal data is held in Hubspot.

We retain client data for the duration of our engagement and for 6 years afterwards, in line with UK tax and contract-limitation requirements. Prospect and enquiry data that doesn't lead to a client relationship is retained for no longer than 24 months before deletion.

Marketing

Latent may contact you about our consultancy services in the following ways:  

• Where you've given us your consent (e.g. by opting in to updates), we'll email you about content and services we think may interest you.

• Where you're a business contact and we have a legitimate interest in doing so — for example, following an enquiry, introduction, or in the course of an existing client relationship — we may contact you about relevant services, in line with our legitimate interests and applicable direct marketing rules for business-to-business communications.

You can opt out of marketing communications at any time, whether you originally consented or were contacted on the basis of legitimate interest. If you no longer wish to be contacted for marketing purposes, please contact us at privacy@latentconsulting.com.

You have the right at any time to stop Latent Ltd from contacting you for marketing purposes.

What are your data protection rights?

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.

• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.

• Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.

• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.

• Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.

• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.

• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month. To make a data protection rights request, please contact us at our email: privacy@latentconsulting.com‍

What are cookies?

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology. For further information, visit allaboutcookies.org.

How do we use cookies?

Our Company uses cookies to support our website and to understand how it's used. We use several categories of cookies for different purposes, set out below.

What types of cookies do we use?

Our website uses the following types of cookies:

• Necessary - Required to enable core site functionality and to remember user preferences and choices, such as language preferences or customized settings.

• ·Performance and Analytics – These cookies provide quantitative measures of website visitors. With the usage of these cookies we are able to count visits and traffic sources to improve the performance of our site.

• Advertising – Where you have accepted our Advertising cookies, we use this data to collect information about your visit to our website, your browser, device, and IP address, and may share it with advertising partners such as LinkedIn to serve ads relevant to your interests.

How to manage cookies

You can manage your cookie preferences at any time using the cookie settings link in the footer of our website. From there, you can accept, reject, or customise which categories of cookies you allow. You can also set your browser not to accept cookies, though in a few cases this may affect how some website features function.

Privacy policies of other websites

Our website may contain links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

We keep our privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 28th July 2026.

How to contact us

If you have any questions about our privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us at: privacy@latentconsulting.com

How to contact the appropriate authority

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Address: Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF