The people
behind Latent
Latent is run by two people. No juniors, no account layer, no handoff. Every engagement is worked directly by one or both of us.
Our GTM Lead
GTM, narrative, and ecosystem marketing
Dale spent seven years inside Arm leading marketing across Silicon, Cloud AI, Physical AI, and Edge AI, and their F1 brand partnership with the Aston Martin Aramco F1 team, covering the full commercial breadth of one of the most technically complex product portfolios in modern computing.
His work sits where the commercial story and the technical product meet: market positioning for technical and commercial audiences, hyperscaler co-marketing, OEM and partner ecosystem activation, and the campaigns that move technical buyers from awareness to design-win decisions.
What he built at Arm:
Ran the co-marketing programmes behind AWS, Google, and Microsoft that contributed to Arm's data centre CPU share moving from 15% to 50% of hyperscaler compute
Led the Physical AI campaign work behind a 33% increase in Arm's automotive market share
Activated the Aston Martin Aramco Formula One partnership: 2.4 million organic video views with no paid media, aimed squarely at engineering, investor, and OEM audiences
Part of the team behind the narrative and market positioning for a $55bn IPO
The common thread is translation: taking technically precise, commercially significant propositions and making them legible to the investors, hyperscalers, OEM partners, and enterprise buyers who need to act on them.
Dale Kaszycki - Co-Founder and Director
OUR OPERATIONS LEAD
GTM, narrative, and ecosystem marketing
Simon spent seven years inside Arm across social media and campaigns, most recently as Director of Digital Activation and Marketing Insights, where he built the systems and teams that made Arm's marketing automated, measurable, and future-ready.
His work sits at the intersection of marketing, data, and operations: AI transformation, media planning, brand strategy, MarTech architecture, and the measurement frameworks that give leadership a clear view of marketing's commercial impact.
What he built at Arm:
Led teams that in-housed and ran global advertising, SEO, marketing automation, email, web tracking, and analytics
Led Arm's marketing data transformation, bringing 30+ siloed channels into a centralised, AI-ready data platform
Overhauled marketing automation systems and processes, partnering across commercial, finance, compliance, IT, and data teams
Transformed advertising practice by moving media planning and buying in-house
Every ‘Build Operations’ engagement at Latent is led directly by Simon. Every Build Pipeline engagement carries his data architecture and measurement expertise.
Simon Jared - Co-Founder and Director
Work with us
If you want to talk to the people doing the work, not an account manager, get in touch.